Start a LinkedIn conversation with a reason to talk

Someone posts three vacancies, opens another office, or describes a problem your work may help with. Give OutreachGuy the source and your reason for contacting them. Keep the observation separate from an assumption about what they need.

This workflow is for a focused group of relevant people. It is not a promise of unrestricted messaging, account safety, or a particular response rate.

Connect the account you want to use

Connect LinkedIn through the Channels page's hosted login, then select the account for the campaign and review its sending policy. Passwords and verification codes belong in the login flow, not in a chat brief.

The account's current connection to the person affects which action is available. An invitation may need acceptance before a conversation can continue. A restriction or connection problem needs attention rather than repeated attempts.

Supply a useful brief

Include the person's profile, the public signal and when it was checked, your actual offer, and any existing conversation. Specify what should happen after a reply and who handles questions outside the brief.

Oliver posted three sales vacancies. We recruit salespeople for small teams. Find out whether the roles are new or replacements, and whether external recruiting help is relevant. Be clear who we are. If he does not use recruiters, accept that answer. If he wants us to return later, record the agreement.

This is a fictional example, not a report of a customer campaign.

Keep the opening honest

Oliver, I saw the three sales roles you posted. Are those new positions or replacements? I recruit salespeople for small teams and wanted to understand whether outside help is relevant.

Do not manufacture familiarity, pretend to be applying for a role, or imply a referral that did not happen. If you cannot establish a relevant reason to contact the person, improve the selection before polishing the message.

Let the answer control the next step

A useful record includes the reply, the current need, any agreed date, and the person responsible for the next action. A decline ends the planned pitch. A changed date should update the follow-up. An unanswerable question goes to your team.

Review a small set of messages and the account's actual sending and reply behavior before increasing the list. Platform restrictions can still apply even when the message is relevant.

Read the examples

The LinkedIn opening-message guide includes a table separating public signals from assumptions. The follow-up record guide shows what to keep when someone asks you to return later.