A new property matches an old enquiry. What should the agent send?

Send the property only after checking it against the enquiry. “You asked about homes in this area” is weaker than “This has the two bedrooms, station access, and price range you asked for.” Be specific about the match and honest about anything you have not confirmed.

Then ask whether the buyer is still looking. An old enquiry does not tell you that their budget, timing, or circumstances are unchanged.

Compare the actual requirements

In this fictional example, Daniel wanted two bedrooms near a station, with a maximum price of £550,000. A listing has arrived at £535,000.

Requirement in the enquiry	Listing information	Decision before writing
Two bedrooms	Two bedrooms in the current listing	Can state the match.
Maximum £550,000	Current asking price £535,000	Can state the asking price; do not promise an accepted offer.
Near the station	Address is available, journey time unverified	Verify distance or describe the location without inventing a walk time.
Saturday viewings	Seller availability not checked	Ask about preference, then confirm available slots.
Lift required	No reliable information	Check before calling the property a match.

A mismatch on a firm requirement can be a reason not to send. Do not hide a missing lift under “ticks most of your boxes.”

Write the first message around the match

Subject: A two-bed near the station

Hi Daniel,

A two-bedroom flat at £535,000 has come on the market near the station. You mentioned two bedrooms and a budget up to £550,000 when we last spoke. Are you still looking with those requirements?

If so, I can send the details and check viewing availability.

Alex

The property and price are invented. In a real email, include the verified listing link when useful. Avoid claims about likely appreciation, mortgage suitability, or neighbourhood safety that the listing does not establish.

Zillow's follow-up guidance similarly recommends choosing the message around the buyer's stage and interests. The matching exercise above makes that choice explicit before writing.

Update the enquiry when the buyer answers

Daniel may have found a home, increased his budget, changed areas, or postponed the search. Record the answer before choosing another property.

If he says “still looking, but we need a lift now,” that becomes part of the next selection. If he says he is no longer looking, close this follow-up. Do not keep the old requirements as the active brief just because they were once entered in the CRM.

For an uncertain old record, the old-lead selection guide helps decide whether it belongs in a new contact group at all.

Hand off a viewing without promising an unavailable slot

Suppose Daniel is interested but can only view on Saturday. Confirm the seller's available times before offering them as bookable.

Thanks, Daniel. I'll check which Saturday slots are available and send you the options. Is morning or afternoon easier for you?

Once the times are verified, send the precise date, address, meeting instructions, and who will meet him. Keep “requested Saturday” separate from “viewing confirmed.” A calendar entry alone does not prove the seller agreed.

If someone else will host the viewing, include Daniel's requirements and the questions still open. He should not have to repeat the entire enquiry at the door.

Keep the record useful for the next property

Save the current requirements, their source and date, contact preferences, latest answer, and viewing status. Keep facts separate from sales notes such as “seems keen.”

The lead follow-up workflow shows how to turn those records into a brief for OutreachGuy. Start with a small group whose matches you can verify.