Uncommon Marketing Channels

If you’re only focused on Facebook Ads and cold emails, you’re leaving money on the table. Try these instead:

1. Reddit — Niche subreddits have passionate users. Answer questions, share insights, soft-plug your product.
2. Product Hunt Comments — Show up in launch threads, give useful feedback, become known in the ecosystem.
3. Community Job Boards — Instead of posting a role, post a case study disguised as a “project.”
4. Instagram Alt Accounts — Use meme-style content or edgy branding to test tone and drive curiosity.

These aren’t replacements—they’re amplifiers.

Why Look Beyond Traditional Channels?

The most popular marketing channels are also the most saturated. As competition increases, so does the cost of acquisition. Meanwhile, these lesser-known channels offer:

• Lower competition
• Higher engagement rates
• More authentic connections
• Better targeting of niche audiences

Let’s explore each of these uncommon channels in detail.

1. Reddit: The Front Page of the Internet

With over 52 million daily active users organized into highly specific communities (subreddits), Reddit offers unparalleled access to engaged, interest-based audiences.

How to Use Reddit Effectively:

• Build genuine presence first: Contribute valuable content and comments for at least 2-4 weeks before any promotion
• Follow the 9:1 rule: Nine helpful contributions for every one promotional post
• Target hyper-specific subreddits: The more niche, the more engaged the audience
• Host AMAs (Ask Me Anything): Share expertise and subtly mention your product when relevant
• Use Reddit Awards: Giving awards increases visibility and builds goodwill

Success Example: A SaaS founder spent 3 months answering technical questions in programming subreddits, establishing expertise before ever mentioning their product. When they finally shared their tool (as a solution to a common problem), it generated over 300 sign-ups in 48 hours.

2. Product Hunt Comments: The Ecosystem Approach

Product Hunt is known for launches, but its real value lies in the community engagement that happens in the comments section.

Strategic Comment Marketing on Product Hunt:

• Set up daily alerts for products in your category
• Be among the first to comment on new launches with thoughtful feedback
• Ask insightful questions that showcase your expertise
• Connect with makers and offer genuine help
• Reference your own experience when relevant without being pushy

Over time, you’ll become a recognized name in your niche, and when you launch your own product, you’ll have a network of connections ready to support you.

3. Community Job Boards: Content Marketing in Disguise

Specialized communities often have job boards that receive significant attention from highly qualified professionals.

The Case Study as Job Posting Strategy:

• Frame your case study as a project: “Looking for someone to help scale what we did with [impressive result]”
• Include specific metrics: “Our approach generated 327% ROI in 60 days”
• Describe your methodology: Share enough to demonstrate expertise without giving everything away
• End with a clear CTA: Direct interested parties to your website or booking page

This approach positions you as a successful operator rather than a job seeker, instantly elevating your perceived value.

4. Instagram Alt Accounts: Brand Personality Unleashed

Alt accounts allow you to experiment with different brand voices and content styles without risking your main account’s reputation.

Effective Alt Account Strategies:

• Meme accounts related to your industry’s pain points
• Behind-the-scenes content that shows your company culture
• Experimental formats that might be too edgy for your main brand
• Specific product features or use cases highlighted in depth

The key is to create content that resonates emotionally—whether through humor, relatability, or insider knowledge—while subtly building awareness of your main brand.

Implementation Strategy: Start Small, Scale What Works

Don’t try to tackle all these channels simultaneously. Instead:

1. Choose one channel that aligns best with your audience and resources
2. Commit to 60 days of consistent engagement
3. Document results and refine your approach
4. Add a second channel only after establishing momentum on the first

Remember that these uncommon channels work best when they amplify a solid foundation. They’re not shortcuts—they’re extensions of your overall marketing strategy that help you reach audiences in spaces your competitors are likely ignoring.

The Amplifier Mindset

Think of these channels not as replacements for your core marketing efforts, but as amplifiers that:

• Reach different segments of your target audience
• Showcase different aspects of your brand personality
• Create multiple touchpoints in the customer journey
• Build authority in specialized communities

By diversifying your marketing channels beyond the obvious choices, you create a more resilient, multi-dimensional strategy that can weather algorithm changes and market shifts while continuing to drive sustainable growth.